Maximize results from your list by sending the right offer to the right person at the right time. Use smart copy and even smarter segmentation to retain customers and maximize sales, traffic and engagement.

You want copy that sells. Engages.  Moves your customers to trust you and take action.  We can help you create powerful and effective online and direct mail copy, including:

We bring passion, creativity, and innovation to every project, and have successfully helped companies big and small grow their businesses using proven, results-driven direct response marketing. Contact us today to discuss how we can help you grow your business.

Contact Us

Find qualified leads at the lowest cost and convert them to paying customers with a media program tailored to fit your budget and goals.

We offer soup to nuts direct mail campaign services.  We’ll help you develop package themes, write winning copy, build your mail plan and analyze the results.

As a full-service direct response marketing firm, we can evaluate your programs and creative, launch business units or re-launch existing ones, and rate your vendors as well as a range of other services including:

“My go-to source for online marketing”.

"Cindy Butehorn and Nancy Cathey of NetEffect Marketing are my go-to source for online marketing. They have saved me both time and money by developing creative and associated media buys that consistently deliver results".

-- Adam Pfeffer, V.P., Marketing Director, American Association of Individual Investors

2014-04-09T20:55:11+00:00

“Cindy Butehorn and Nancy Cathey of NetEffect Marketing are my go-to source for online marketing. They have saved me both time and money by developing creative and associated media buys that consistently deliver results”. – Adam Pfeffer, V.P., Marketing Director, American Association of Individual Investors

http://www.neteffectmarketing.net/testimonials/my-go-to-source-for-online-marketing-2/

“NetEffect truly has the Midas touch”.

"NetEffect Marketing is a world-class business problem solving organization. I have watched them time and again apply their unique strategic vision and creative talents to solve seemingly unsolvable business challenges and achieve astounding business success, building several multi-million dollar businesses in the process. NetEffect truly has the Midas touch".

-- Chris Marett, Senior Vice President, InvestorPlace Media, LLC

2014-04-09T20:56:02+00:00

“NetEffect Marketing is a world-class business problem solving organization. I have watched them time and again apply their unique strategic vision and creative talents to solve seemingly unsolvable business challenges and achieve astounding business success, building several multi-million dollar businesses in the process. NetEffect truly has the Midas touch”. – Chris Marett, Senior Vice President,

http://www.neteffectmarketing.net/testimonials/neteffect-truly-has-the-midas-touch-2/

“Hands down, Nancy and Cindy are two of the best and biggest brains in the business”.

"Nancy and Cindy bring practical, hands-on advice to everything they do.
They aren’t outside vendors, they’re embedded members of your team – true partners who help you not just meet, but exceed your goals. Hands down, Nancy and Cindy are two of the best and biggest brains in the business".

--Jennifer Gaillard, National Wildlife Federation

2014-04-09T20:58:57+00:00

“Nancy and Cindy bring practical, hands-on advice to everything they do. They aren’t outside vendors, they’re embedded members of your team – true partners who help you not just meet, but exceed your goals. Hands down, Nancy and Cindy are two of the best and biggest brains in the business”. –Jennifer Gaillard, National Wildlife Federation

http://www.neteffectmarketing.net/testimonials/hands-down-nancy-and-cindy-are-two-of-the-best-and-biggest-brains-in-the-business-2/

“Nancy and Cindy know how to use the internet to dramatically increase revenues and profits”…

"Nancy and Cindy know how to use the internet to dramatically increase revenues and profits for subscription based companies. They constantly innovate, helping the companies they work with to become market-leaders online. They are successful because they understand how to adapt tried and true direct marketing principles to the internet."

-- Larry Kavanagh, President DMinSite

2014-04-09T21:00:01+00:00

“Nancy and Cindy know how to use the internet to dramatically increase revenues and profits for subscription based companies. They constantly innovate, helping the companies they work with to become market-leaders online. They are successful because they understand how to adapt tried and true direct marketing principles to the internet.” – Larry Kavanagh, President DMinSite

http://www.neteffectmarketing.net/testimonials/nancy-and-cindy-know-how-to-use-the-internet-to-dramatically-increase-revenues-and-profits-2/

“They delivered spot-on insights and recommendations”…

"I brought in Nancy and Cindy for a broad-ranging project that spanned strategic planning, tactical marketing and email copy writing.  In all facets of the project, they delivered spot-on insights and recommendations along with valuable best practices information".

--Eric Svenson Director, eCommerce F+W Media, Inc.

2014-04-09T21:00:35+00:00

“I brought in Nancy and Cindy for a broad-ranging project that spanned strategic planning, tactical marketing and email copy writing.  In all facets of the project, they delivered spot-on insights and recommendations along with valuable best practices information”. –Eric Svenson Director, eCommerce F+W Media, Inc.

http://www.neteffectmarketing.net/testimonials/they-delivered-spot-on-insights-and-recommendations-2/

“No one else I know has more proven results and hard-won experience”…

"Whenever I need authoritative and practical guidance for how to succeed online, my first choice is NetEffect. No one else I know has more proven results and hard-won experience building successful online programs than Cindy Butehorn and Nancy Cathey".

-- John Finn, Finn Communications

2014-04-09T21:01:17+00:00

“Whenever I need authoritative and practical guidance for how to succeed online, my first choice is NetEffect. No one else I know has more proven results and hard-won experience building successful online programs than Cindy Butehorn and Nancy Cathey”. – John Finn, Finn Communications

http://www.neteffectmarketing.net/testimonials/no-one-else-i-know-has-more-proven-results-and-hard-won-experience-2/

“…our not-so-secret weapon in direct response!”

“Their mastery of online marketing is a thing to behold. Their analytical abilities are amazing. Their recommendations for lifting response are always on the money. And their copy WORKS.

Plus they established a dominating presence for Weiss Research in direct mail. Thank you NetEffect – you are our not-so-secret weapon in direct response!”

-- Clayton Makepeace, Weiss Research Inc.

2016-12-14T22:30:25+00:00

“Their mastery of online marketing is a thing to behold. Their analytical abilities are amazing. Their recommendations for lifting response are always on the money. And their copy WORKS. Plus they established a dominating presence for Weiss Research in direct mail. Thank you NetEffect – you are our not-so-secret weapon in direct response!” – Clayton

http://www.neteffectmarketing.net/testimonials/1083/

“Not consultants. Business partners”.

Nancy Cathey and Cindy Butehorn have been a vital partner in transforming our key marketing programs at MIT Technology Review, tackling a broad range of strategic and tactical initiatives for us. Thanks to NetEffect, we’re mailing more effectively than ever and we have completely revamped our billing and renewal programs. Nancy, Cindy and the whole team at NetEffect are thorough, produce consistent winners and deliver on their promises. I can’t wait for my next project with them.

-- Doreen Adger, Senior Vice President of Marketing and Consumer Revenue, MIT Technology Review

2017-11-07T04:24:37+00:00

Nancy Cathey and Cindy Butehorn have been a vital partner in transforming our key marketing programs at MIT Technology Review, tackling a broad range of strategic and tactical initiatives for us. Thanks to NetEffect, we’re mailing more effectively than ever and we have completely revamped our billing and renewal programs. Nancy, Cindy and the whole

http://www.neteffectmarketing.net/testimonials/not-consultants-business-partners/